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Snif

Sponsored · Exhibit 01 · Reviews Wall

58,266 reviews can't all be wrong.

Not sure which Snif fragrance is yours? The Bestseller Sample Set puts four fragrances in two ml samples, so you can wear each one before you pick a full size. Smell it on your own skin, not on a card.

Four fragrances to try before you commit to a bottle.

BESTSELLER SAMPLE SET - 4 x 2 ML FRAGRANCES

58,266 reviews. One sample set.

58,266

reviews

SNIF.CO

Try the Bestseller Sample Set

Shop Sample Set

Format: Product hero
Persona: First-time buyer wary of blind-buying perfume online
Reason to buy: Reviews to read first
Funnel stage: Middle of funnel
Product: BESTSELLER SAMPLE SET - 4 x 2 ML FRAGRANCES
Lands on: Landing page

Why it should work. The review count is the strongest proof available, and the sample set lowers the risk of a first buy.

Tests. Whether a review count beats a product shot as the lead.

Snif

Sponsored · Exhibit 02 · Fingertip Fragrance

Your nails called. They want fragrance too.

Lychee Lacquer Scented Nail Polish is an iconic hot pink polish that brings fragrance to your fingertips. Paint it on, hold your hand up, and let the color do the talking while the scent follows along behind it.

Hot pink on the outside. Fragrance on your fingertips.

Your nails, but make it fragrance

SNIF.CO

Scented Nail Polish, Hot Pink

Shop Nail Polish

Format: Full-bleed photo
Persona: Beauty fan who already owns every nail shade
Reason to buy: Fragrance beyond the bottle
Funnel stage: Top of funnel
Product: Lychee Lacquer Scented Nail Polish
Lands on: Landing page

Why it should work. A scented nail polish is a surprise inside a fragrance brand and stops the scroll.

Tests. Whether a product-format surprise earns more clicks than a scent description.

Snif

Sponsored · Exhibit 03 · Whip Ingredient Chips

Skincare-quality ingredients. Autumn-dessert scent.

Pumpkin Smash Body Whip smells like pumpkin spice, cinnamon stick, brûléed orange, salted maple and roasted chocolate. Key ingredients include niacinamide, squalane, jojoba seed oil, aloe vera and shea butter. Whipped and non-greasy.

Fragrance-first body care, with a luxe whipped texture.

Skincare-quality ingredients, pumpkin scent

1niacinamide
2squalane
3jojoba seed oil
4aloe vera
5shea butter

SNIF.CO

Pumpkin Smash Body Whip

Shop Body Whip

Format: Product photo, ingredient chips
Persona: Skincare-minded shopper who loves fall scents
Reason to buy: Skincare-quality body care
Funnel stage: Middle of funnel
Product: Pumpkin Smash Body Whip
Lands on: Landing page

Why it should work. Naming real ingredients next to a dessert scent answers the question of whether it is just perfume for skin.

Tests. Whether ingredient chips lift clicks from skincare-minded buyers.

Snif

Sponsored · Exhibit 04 · Laundry Menu Card

Laundry day, but make it fresh citrus.

Signature Spin is our fresh citrus scent for laundry. Pair the Scent Booster with the Signature Spin Everything Wash, pick the dose for your load size, and measure with the included cup. Use more or less to set your own scent strength.

Two steps, one cup, your strength.

Two steps to fresh citrus laundry

Signature Spin Scent Booster

Step one: pair with the Everything Wash
Step two: pick your dose
Measure with the included cup
Use more or less for your scent strength

SNIF.CO

Signature Spin Scent Booster

Shop Scent Booster

Format: Menu-card split, product photo
Persona: Laundry-routine upgrader who already likes scented candles
Reason to buy: Fragrance beyond the bottle
Funnel stage: Middle of funnel
Product: Signature Spin Scent Booster
Lands on: Landing page

Why it should work. A menu card makes a scent booster look as simple as it is.

Tests. Whether a how-to layout sells laundry scent better than a pretty product shot.

Snif

Sponsored · Exhibit 05 · First Order Seal

First order? We take 15% off.

Apple Cider Smash Candle is an apple cider burn that will warm you to the core. Sign up for our texts and emails and get 15% off your first order. The candle is $34.00 before the discount.

Light it, close the door, stay warm.

Claim to confirm with brand: Offer terms to confirm with brand

Get 15% off your first order.

Get 15% off your first order

Apple Cider Smash Candle, $34.00

SNIF.CO

15% Off Your First Order

Get 15% Off

Format: Offer on product photo
Persona: New visitor comparing candles, not yet a customer
Reason to buy: First order discount
Funnel stage: Bottom of funnel
Product: Apple Cider Smash Candle
Lands on: Landing page

Why it should work. A real first-order offer on a named candle gives a visitor a reason to act today.

Tests. Whether the offer seal beats a product-only creative at the bottom of the funnel.

Snif

Sponsored · Exhibit 06 · Three Scent Collage

Three scents, one cozy shelf.

Pumpkin Smash is a mix of pumpkin spice, cinnamon stick and cardamom with brûléed orange, salted maple and roasted chocolate. Red Room Glow brings pomegranate, bergamot and vetiver. Signature Spin does fresh citrus laundry.

From candle to laundry, scent follows you around.

Pumpkin Smash

Red Room Glow

Signature Spin

Three scents. Pick your mood.

Candles and laundry

SNIF.CO

Pumpkin Smash and Red Room Glow

Shop Candles

Format: Three-photo collage
Persona: Home-scent shopper building a fall shelf
Reason to buy: Candles with a warm burn
Funnel stage: Top of funnel
Product: Pumpkin Smash Candle
Lands on: Landing page

Why it should work. Three real scents side by side let a cold audience pick the one that fits their mood.

Tests. Whether a multi-scent collage beats a single hero shot for cold audiences.

Snif

Sponsored · Native 01 · Sunday Laundry Notes

Notes app, Sunday night: laundry plan.

Sweet Ash Everything Wash Sample is a fresh take on our most compliment-worthy scent. It comes as a 30 ml sample, so you can try one load before you commit to a full bottle of tonka and juniper laundry.

Tonka and juniper, one load at a time.

Notes

My laundry plan for Sunday night

Order the Sweet Ash wash sample
Run one load
Smell the towels
Decide on the full bottle

SNIF.CO

Sweet Ash Everything Wash Sample

Try the Sample

Format: Notes app over product photo
Persona: Laundry-day planner who loves a good scent list
Reason to buy: Compliment-worthy scent
Funnel stage: Top of funnel
Product: Sweet Ash Everything Wash Sample
Lands on: Landing page

Why it should work. A phone-notes list reads like a friend's plan, not an ad.

Tests. Whether a native notes format lifts engagement on a sample offer.

Snif

Sponsored · Native 02 · Group Chat Lychee

Okay, what are you wearing today?

Lychee Lacquer is a high-gloss fruity floral with a fresh-polish feel. Sign up for our texts and emails to get 15% off your first order, then wear it to the next dinner and wait for the question.

Fruity floral, high-gloss. Your turn to answer.

Sister

Okay, what are you wearing today?

Lychee Lacquer. A high-gloss fruity floral with a fresh-polish feel.

Sending it to my cart now. Sample first, then the full bottle.

SNIF.CO

Lychee Lacquer Fragrance

Shop Lychee Lacquer

Format: Message thread with photo
Persona: Shopper whose friends always ask what she is wearing
Reason to buy: First order discount
Funnel stage: Middle of funnel
Product: Lychee Lacquer
Lands on: Landing page

Why it should work. A message thread shows the exact moment a scent gets asked about.

Tests. Whether a chat-style native ad beats a product shot for a fruity floral.

Snif

Sponsored · Native 03 · Cereal Bowl Poll

Poll time: which cereal bowl are you?

Frooty Call and Crunch Time are body mists from our cereal collection, each layered with milk scent 2% for a nostalgic cereal combo. Vote in the poll, then build your own with the Frooty Milk or Cinnamon Sugar Milk Layering Bundle.

Breakfast, but make it a body mist.

Frooty Call or Crunch Time?

Frooty CallCrunch Time

SNIF.CO

Cereal Body Mist Collection

Vote, Then Shop

Format: Stories poll
Persona: Nostalgic cereal lover scrolling through stories
Reason to buy: Fragrance beyond the bottle
Funnel stage: Top of funnel
Product: Frooty Call Body Mist
Lands on: Landing page

Why it should work. A story poll between two named mists invites a tap and teaches the cereal idea in one beat.

Tests. Whether a poll format pulls cold viewers into the cereal collection.

Snif

Sponsored · Native 04 · Camera Roll Glow

Camera roll, last Friday: the candle shot.

Red Room Glow Candle is juicy pomegranate and bergamot meeting the smoky warmth of vetiver, cedarwood and labdanum. Equal parts fresh and fiery, it keeps the temperature up without ever overheating.

One for the camera roll, one for the room.

RecentsFriday
eveningEdit

Camera roll, last Friday night

SNIF.CO

Red Room Glow Candle

Shop Red Room Glow

Format: Camera-roll share
Persona: Candle collector who photographs every new burn
Reason to buy: Candles with a warm burn
Funnel stage: Middle of funnel
Product: Red Room Glow Candle
Lands on: Landing page

Why it should work. A camera-roll share frames the candle as something worth photographing.

Tests. Whether a casual camera-roll look beats a polished candle shot.

Snif

Sponsored · Meme 01 · Sample First Drake

Blind-buying a full bottle? Skip it.

Our Only Sunshine Fragrance Sample is a 2 ml sample, made for trying a scent before you commit. Sign up for our texts and emails to get 15% off your first order, then pick your full size once it sticks.

Try small. Buy big when you're sure.

Sample first. Bottle second.

Blind-buying a full bottle

Wearing a 2 ml sample first

SNIF.CO

Only Sunshine Fragrance Sample

Try a Sample

Format: Meme template, product swapped in
Persona: Cautious online fragrance shopper who hates wasting money
Reason to buy: First order discount
Funnel stage: Top of funnel
Product: Only Sunshine Fragrance Sample
Lands on: Landing page

Why it should work. The sample-first habit is something fragrance shoppers already joke about.

Tests. Whether a meme about sampling brings in first-time buyers.

Snif

Sponsored · Meme 02 · Routine Detour

Plain lotion, meet your replacement.

Pumpkin Smash Body Whip is fragrance-first body care with a luxe, whipped texture. Skincare-quality ingredients, non-greasy application, and nourishing benefits from jojoba oil, aloe vera and shea butter.

Your routine just got a better-smelling option.

Skincare-quality, fragrance-first

Skincare-quality ingredients

Me, mid-routine

Plain old body lotion

SNIF.CO

Fragrance-First Body Care

Shop Body Whips

Format: Meme template, product swapped in
Persona: Routine-driven shopper tempted by something that smells better
Reason to buy: Skincare-quality body care
Funnel stage: Middle of funnel
Product: Pumpkin Smash Body Whip
Lands on: Landing page

Why it should work. Everyone knows the feeling of being tempted away from a boring routine.

Tests. Whether humor about a lotion habit pulls skincare buyers.

Snif

Sponsored · Meme 03 · Apple Or Pumpkin

Apple or pumpkin? Impossible choice.

Apple Cider Smash is an apple cider burn that will warm you to the core. Pumpkin Smash blends pumpkin spice, cinnamon stick and cardamom with brûléed orange and salted maple. Or take the Harvest Candle Bundle and skip the choice.

Both burn cozy. Only one fits tonight.

Apple Cider or Pumpkin Smash?

Apple Cider Smash Candle

Pumpkin Smash Candle

Me, every single autumn

SNIF.CO

Apple Cider or Pumpkin Smash

Pick Your Smash

Format: Meme template, product swapped in
Persona: Fall candle shopper who cannot pick one scent
Reason to buy: Candles with a warm burn
Funnel stage: Top of funnel
Product: Apple Cider Smash Candle
Lands on: Landing page

Why it should work. Two named candles and a real dilemma make the choice itself the hook.

Tests. Whether a this-or-that meme lifts clicks on seasonal candles.

Snif

Sponsored · Meme 04 · Scent Brain Levels

Scent has more levels than a candle.

Lychee Lacquer Scented Nail Polish is an iconic hot pink polish that brings fragrance to your fingertips. Scent lives in candles, in laundry and in the cereal collection, too. Your fingertips are the next level.

Keep climbing. The next level is hot pink.

Scent has more levels than candles

Light a candle

Wash with a scent booster

Paint your nails with fragrance

Smell like cereal on purpose

SNIF.CO

Fragrance on Your Fingertips

Shop Nail Polish

Format: Meme template, product swapped in
Persona: Scent-obsessed shopper who already owns the candles
Reason to buy: Fragrance beyond the bottle
Funnel stage: Top of funnel
Product: Lychee Lacquer Scented Nail Polish
Lands on: Landing page

Why it should work. The ladder joke shows the whole range from candle to nail polish in four lines.

Tests. Whether range-of-products humor works better than a single product pitch.

Snif

Sponsored · Meme 05 · Citrus Laundry Debate

Hot take: your laundry deserves a scent.

Signature Spin Everything Wash is a fresh citrus scented laundry detergent in a 16 oz bottle. Pair it with the Signature Spin Scent Booster, or use the booster with an unscented detergent. Your call on strength.

Fresh citrus, on your terms.

Laundry should smell like fresh citrus

Laundry day should smell like fresh citrus.

SNIF.CO

Signature Spin Everything Wash

Shop Everything Wash

Format: Meme template, product swapped in
Persona: Practical shopper who treats laundry as a small ritual
Reason to buy: Fragrance beyond the bottle
Funnel stage: Middle of funnel
Product: Signature Spin Everything Wash
Lands on: Landing page

Why it should work. A bold, harmless opinion invites comments and shows the pairing in the body copy.

Tests. Whether a debate-style meme drives laundry clicks.

Snif